How To Make A Website For Your Business

How do you know if you have a good website for your business? “It looks nice and

it works”, may have cut it in the 90’s, but modern businesses need modern websites to thrive in the modern market. Your business website can express a tremendous amount of information about your company. Using text, photos, and interactive technology, your business website can quickly become the best sales person in your company.

6 Things You Need To Make A Great Website For Your Business

1. Professionally Designed By A Web Designer:

Not all graphic designers are web designers. A web designer understands the flow of user experience on the Internet. This is critical. Your webpage should not be statically designed, like a brochure. It needs dynamic elements and intelligent layouts in order for visitors to take the actions that increase your sales.

Take Away: Hire a professional web designer.

2. Built To Work On Every Device:

More than 150 million Americans have smartphones. Add on another 50 million with other mobile devices and tablets. Your business website needs to function perfectly on these devices. It also should be mobile optimized; accounting for the fact the visitors will be using their fingers and thumbs rather than a mouse. If your website drops the ball on mobile, you will miss a giant portion of potential customers. The solution: a responsive website.

Take Away: Make sure your developer can build responsive sites.

3. Basic SEO:

SEO (search engine optimization) is the best way to drive visitors to your business website. However, many businesses do not have the budget to hire uber nerds to tinker with SEO on a regular basis, which would be ideal. However, every business website should take the time to make sure their website has basic SEO. This will ensure your site – at the least – does not get blacklisted by search engines for improper (and likely accidental) practices. Blacklisted = you do not exist on Google. Take the time and spend the money to make sure that does not happen!

Take Away: Hire an SEO expert or double and triple check that your developer knows about SEO best practices.

4. Build Your Business Website On A CMS (content management system):

Building your business website on a CMS will allow you, the business owner, and anyone in your company to update the content of your business website. This is important for many reasons.

• You save money by making simple updates in house
• You can digitally react in the moment to unexpected situations
• You can constantly produce new content (which is the leading factor of good SEO)
• You can tweak your approach as much as you want with no extra costs

Make sure the CMS you choose is user friendly for your technologically capabilities. I think WordPress is the best CMS for most business websites.

Take Away: Build your site on WordPress.

5. Blog…A Lot

A business website with a blog generates 55% more traffic and 70% more conversions than an blogeless wastelan… ehmm, website. You probably have many reasons why you can’t blog. The simple statics above are more than enough reasons why you can’t not blog. Get some tips on creating an effective business blog.

Take Away: Blog!

6. You Need Calls-To-Action

You get what you ask for. If you do not ask your visitors for anything, you get nothing. Figure out what the most important function is for your business website. Should it generate calls? Capture emails? Sell products online? Whatever it may be, slap it all over your site…tastefully of course. A call-to-action is how a visitor knows what to do on your business website.

Take Away: Use calls-to-action for all your business website goals.

In Summary, To Make A Great Website For Your Business:

1. Hire a professional web designer.
2. Make sure your developer can build responsive sites.
3. Hire an SEO expert or double and triple check your developer knows about SEO best practices.
4. Build your site on WordPress.
5. Blog!
6. Use calls-to-action for all your business website goals.